Electronic Market Place – Online Sales

The trend e-market or electronic marketplace emerged in late 90s when internet fiction had ready to popularize at each channel. Sales & marketing of a product is vice versa therefore internet provides channels of sales & marketing where parties can exchanges deal electronically and with nominal cost cutting. Electronic sales channel reduce the cost of finding appropriate suppliers, ordering product and so many on regarding sales features. Similarly customer can save money ordering desired product through their electronic market sales channel. This phenomenon is also known as online shopping.

Now various stakeholders believe to deal with this save, revolutionary and innovative sales & marketing trend. The stakeholders of electronic market place can be categorized as Supplier, Buyers, Shoppers, Consumers, Retailers or Wholesales, Manufacturers and Dealers.

Some of the online shopping malls and catalogs on the web are:

Physical Store Description                                Online Store

Kohl’s Chain of Departmental Store                      Kohls.com

Office Supplies                                                        Officemax.com

Party Supplies                                                          Shindigz.com

Clothing & Apparel                                                  Pacsun.com

Target chain of stores                                             Target.com

They designed selling plan from both platforms inline stores and online stores. This initiative has increased their sale volume. In-Country, abroad and the rest of the world consumer have been increased day by day only to approach online shopping following e-market trend. No doubt this innovative trend was given a boost to e-commerce and its related industries. The Companies that want to sustain they must build internal information system and spread out communicational networks that allow them to participate in the electronic market place.

Overall, electronic markets also helps buyer because they integrate both companies and consumers to search via database of competitive products and services and to explore the most cost effective products and services. The electronic marketplace decreases the cost of locating sellers, comparing cost and handling paperwork and products with services as well.

Just integrate with e-market in the face of online shopping and give additional boost to E-commerce.